I've been telling myself for a while now that I will get back to blogging (and a number of other things) regularly "when my life finally gets back to normal."
Interestingly life hasn't seemed to slow down at all in the past number of weeks, so finally I've decided that there is only one way to get back to blogging - do it regardless of whether I feel like I have time or not.
Exploring New Techniques
I mentioned in the last post that one of the biggest things I've been a part of for the last number of weeks is the Corn Maze here on my Dad's farm. Among other things one of the main things that I am tasked with is the marketing aspect of the farm. Getting people to realize that we exist is half of the battle. Once they know we exist we can tell them about what we do.
At any rate, we've been trying a number of new things this year. One of the biggest being the use of video instead of simply still images. The results are fascinating. Not so much in the number of people who come out to the farm, but rather in what they get out of a video.
For instance, my brother and I shot a quick video overview of the kinds of pumpkins we have this fall. The number of people who ask us for a specific kind of pumpkin because they saw it in the video is interesting. Another side to this is the recognition that happens, numerous people meet my brother and say, "hey, you are the guy from the video."
I could be wrong, but I'm intrigued by the idea that watching a real human via video may make a brand a bit more relatable or trustworthy. It's definitely something that we will continue to pursue in the future.
Interestingly enough the bloopers from the pumpkin video got more feedback than the original. Maybe people just like to watch people mess up... :)
I'm no professional marketer, but I'm intrigued by how people react differently to different forms of information.
Think you've got communication figured out? I'd challenge you to try something new, maybe even a bit outside of your comfort zone...